SCOPE:
BRANDING & ILLUSTRATION DESIGN
CLIENT:
PRAVI GROUP
YEAR:
2022
ROLE:
INDEPENDENT DESIGNER
The Room Story
project context.
Founded in 2018 as Vrisaa, a luxury interior design studio based in India, the brand built its reputation on crafting highly personalized, modern living spaces. However, as the studio grew and evolved, so did its audience, and the name Vrisaa, a traditional reference to Lord Krishna, began to feel misaligned with the studio’s contemporary, client-centric ethos. To better reflect its refined aesthetic and emphasis on storytelling through design, the studio embarked on a complete rebrand, evolving into The Room Story.
design objective.
The goal was to develop a new brand identity that captured the studio’s refined yet approachable nature, speaking to discerning clients who value both design integrity and personal expression. The name needed to feel modern and emotionally resonant, while the visual language had to balance minimalism with warmth and elegance. Above all, the identity needed to clearly communicate what the studio does best: curating bespoke spaces that tell the unique story of the people who live in them.
design outcome.
The new name, The Room Story, grounds the brand in simplicity and clarity, while subtly emphasizing the personal and narrative-driven nature of its work. The logo reflects this philosophy: the two overlapping O’s symbolize the intersection of aesthetics and functionality, core to how the studio approaches every project. A recurring symbol woven into the identity is the key, a metaphor for unlocking spaces, individuality, and untold stories. No two keys are alike, much like no two interiors by The Room Story. The key became a distinctive brand asset used subtly across collaterals, echoing the studio’s commitment to uniqueness, entry, and transformation.
To bring depth to the identity system, a series of custom illustrations were created delicate line drawings of interior spaces that showcase the brand’s attention to form, mood, and proportion. These illustrations, rendered in a rich, luxurious palette of navy, maroon, and sage green, add a sense of personality and tactility to the brand. They appear across marketing collateral, social media, and a bespoke coffee table book created as a tactile portfolio experience for potential clients.
Together, the name, identity, and visual language give The Room Story a voice that is as considered as the spaces it designs — elegant, distinctive, and deeply personal.
