Rather than relying on generic visuals of baked goods, I took inspiration directly from the baker herself. Her vibrant energy and warmth made her the perfect brand mascot. I illustrated a custom mascot character based on her likeness — a smiling woman with curly hair in a chef’s hat, holding a mixing bowl and whisk with playful drips of chocolate. This instantly gave the brand a sense of joy, approachability, and personal touch that generic icons couldn’t replicate.

The logotype featured an organic, rounded typeface that echoed the motion and whimsy of the illustration, keeping the overall identity lighthearted and fun. The type and mascot were intentionally integrated to feel unified, with little “movements” like chocolate drips and curves carrying visual rhythm throughout.

For packaging, simplicity was key. We used kraft paper boxes printed with the logo and mascot, and printed stickers that could easily be customized in-house. The stickers included the logo mascot, brand name, and space for hand-written flavors or messages, allowing the baker to add a personal note with each delivery, reinforcing the brand’s handmade and heartfelt ethos.

The result was a brand that felt intimate, joyous, and uniquely human, just like the baker behind it. Without a large budget, the identity still achieved emotional depth and memorability, helping Paripâttis build a strong first impression in a crowded local market.